(Men jag tror att jag gått om dig igen… )

“The literature seems to lack longitudinal studies where the initial impact of emotions, which are known to have incidental changes in preferences in the short term, can produce lasting changes on subsequent judgment and choices.

Although we have provided some evidence that a belief-based consistency mediated the process, whether the fairness preferences obtained in the lab become instances of stable and enduring beliefs in the long run remains an open question. Preferences tend to be constructed and are highly context-dependent (Payne, Bettman, & Johnson, 1993).

In repeated choices, they can also be biased by available decision heuristics (Amir & Levav, 2008). Thus, it would be interesting to have a longitudinal study not only where the contextual cues vary substantially, but also where the time delay between decisions is relatively long. One might also speculate that beliefs are prone to memory effects, and thus must be relatively salient in order to be active and produce meaningful effects. Unless a previous decision is cued, future decisions might not activate the belief-system and influence decision making.”