Etikett: sociology

If your brand has a philosophical vision beyond the product, if it strives to claim a place in the culture instead of only on the shelves, then people who like it are going to like it even more and in a much deeper sense than if your brand is the average “trying-to-be-liked-by-everyone brand”. People will talk about your brand, they will participate in it. And instead of the conventional thinking of product and categories your brand will become an active part of the contemporary culture. After all, that is the best statement of relevant differentiation your brand can ever get. | Gästinlägg av Richard Seger Johansson