Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the query-monitor domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /customers/a/6/b/micco.se/httpd.www/wp-includes/functions.php on line 6114 Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the query-monitor domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /customers/a/6/b/micco.se/httpd.www/wp-includes/functions.php on line 6114 Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the query-monitor domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /customers/a/6/b/micco.se/httpd.www/wp-includes/functions.php on line 6114 {"id":6735,"date":"2009-10-07T20:20:46","date_gmt":"2009-10-07T18:20:46","guid":{"rendered":"http:\/\/micco.se\/?p=6735"},"modified":"2024-12-11T15:37:15","modified_gmt":"2024-12-11T13:37:15","slug":"pennan-som-forolampade-en-nation","status":"publish","type":"post","link":"https:\/\/micco.se\/2009\/10\/pennan-som-forolampade-en-nation\/","title":{"rendered":"Pennan som f\u00f6rol\u00e4mpade en nation"},"content":{"rendered":"

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Det h\u00e4r \u00e4r en historia som ger uttrycket ”pennans makt” en helt ny inneb\u00f6rd. Men som ocks\u00e5 p\u00e5minner oss om hur viktigt det \u00e4r att f\u00f6rst\u00e5 marknaden \u2013 att k\u00e4nna till kundernas kultur, kunskap och v\u00e4rderingar \u2013 innan vi s\u00e4tter v\u00e5ra kreativa kommunikationsalster i arbete.<\/p>\n

Lyxpennan Montblanc<\/a> best\u00e4mde sig f\u00f6r att g\u00f6ra en allvarlig satsning i Indien. En miljard m\u00e4nniskor \u00e4r trots allt en marknad v\u00e4rd att uppm\u00e4rksammas, inte minst med tanke p\u00e5 att n\u00e4stan 100 miljoner indier \u00e4r mycket f\u00f6rm\u00f6gna \u00e4ven med europeiska m\u00e5tt m\u00e4tt.<\/p>\n

Enkom f\u00f6r Indien skapade Montblanc en lyxpenna i rhodium och guld, med namnet \u201dMahatma Gandhi\u201d. Pennan lanserades i fredags, den 2 oktober (p\u00e5 \u00e5rsdagen av Gandhis<\/a> f\u00f6delsedag), och s\u00e4ljs till det facila priset av motsvarande drygt 165 000 kronor stycket.<\/p>\n

Det finns endast 241 numrerade Gandhi-pennor. Antalet \u00e4r valt f\u00f6r att hedra det antal mil Gandhi gick under protestmarschen<\/a> mot inf\u00f6randet av skatt p\u00e5 salt \u00e5r 1930. P\u00e5 k\u00f6pet f\u00e5r varje pen\u00e4gare ocks\u00e5 en \u00e5tta meter l\u00e5ng guldtr\u00e5d, som s\u00e4gs representera sl\u00e4ndan och bomullen som Gandhi anv\u00e4nde f\u00f6r att v\u00e4va sina egna kl\u00e4der.<\/p>\n

F\u00f6r den n\u00e5got mindre f\u00f6rm\u00f6gne, finns en n\u00e5got mindre kostsam variant i 3 000 numrerade exemplar. Denna siffra s\u00e4gs symbolisera massan av m\u00e4nniskor som valde att f\u00f6lja Gandhi i hans kamp f\u00f6r Indiens sj\u00e4lvst\u00e4ndighet.<\/p>\n

Reaktionen<\/a> blev vad Montblanc f\u00f6rtj\u00e4nade. En hel nation rasade<\/a> mot det ol\u00e4mpliga i att s\u00e4lja extrem lyx kopplat till en nationalhj\u00e4lte vars v\u00e4rderingar var de rakt motsatta: Sj\u00e4lslig rikedom framf\u00f6r materiell dito. (Dessutom var Gandhi en ivrig f\u00f6respr\u00e5kare av att v\u00e4lja indiska varor f\u00f6re utl\u00e4ndska.)<\/p>\n

Eller som chefen f\u00f6r konsumentutbildningscentret i Kerala, Dijo Kappen, sammanfattade det:<\/p>\n

It\u2019s a mockery of the great man and an insult to the nation.<\/em><\/p><\/blockquote>\n

N\u00e5got som chefen f\u00f6r den tyska penntillverkaren, Lutz Bethge, helt verkar sakna f\u00f6rst\u00e5else f\u00f6r:<\/p>\n

I certainly have to say, I wouldn’t have thought that people would have reacted negatively.<\/em><\/p><\/blockquote>\n

Sj\u00e4lv sitter jag i avl\u00e4gsna Sverige och st\u00e4ller mig f\u00f6rundrat fr\u00e5gan: Hur t\u00e4nkte de?<\/p>\n

Relaterat:<\/span><\/p>\n