Hem

Micco Grönholm om varumärken & marknadsföring

Etikett: cause

  • Use sociology to boost your brand

    If your brand has a philosophical vision beyond the product, if it strives to claim a place in the culture instead of only on the shelves, then people who like it are going to like it even more and in a much deeper sense than if your brand is the average “trying-to-be-liked-by-everyone brand”. People will…

  • It takes two

    No matter how clear the vision, no matter how high the risk tolerance, a leader is nothing without the first person to stand up and join. For a movement to grow, for an idea to spread and for a company to become something special – it takes two. | Gästinlägg av Simon Sinek

  • The final score doesn’t matter

    The definition of ”winning” includes a subjective element – when what we actually achieve surpasses the expectations others think we could achieve. The innovator believes something can be done when others think it can’t. The entrepreneur believes a solution exists for a problem others think unsolvable (if they even recognize the problem in the first…