Kodak made the biggest mistake possible. Instead of building a business around why people use film, they set out to protect the film itself. Kodak forgot that the goal in business is not to find customers for your products, it’s to make products for your customers.
Starbucks increased focus on product tactics and strategy – its inability to see beyond the product – has caused the results to falter. And as the results falter, the focus on the product becomes more intense. So the vicious cycle begins. Today, Starbucks is obsessed with coffee and has brushed aside why they were selling…