Micco Grönholm om varumärken & marknadsföring

Kategori: In English

  • How to measure success

    Someone asked me a question recently that really made me think: “How will you know when you’re successful?”. There’s a difference between being successful and feeling successful. By most standard measurements, I am enjoying more success now than at any other time in my life, but if you ask me if I feel successful, the…

  • Confessions Of A PR-Man: The Future Of Advertising Is Golden

    With the rise of social media, which is profoundly composed of two-way dialogue and relationships, traditional advertising sure took a hit. It’s not like the fifties anymore. The days of the magic bullet theory are long gone. So, what to do? | Gästinlägg av Jerry Silfwer

  • Use sociology to boost your brand

    If your brand has a philosophical vision beyond the product, if it strives to claim a place in the culture instead of only on the shelves, then people who like it are going to like it even more and in a much deeper sense than if your brand is the average “trying-to-be-liked-by-everyone brand”. People will…