Micco Grönholm om varumärken & marknadsföring

Etikett: archetype

  • The idiot’s guide to marketing, chapter 6

    I’m Dirty Harry. Who are you? A brand must be built on a living soul and a genuine dramaturgy. To be cultural and social, it must be based on a narrative, a tale that can be retold. And like all good stories, it should contain some form of heroism, a drama that your target group…