Hem

Micco Grönholm om varumärken & marknadsföring

Etikett: belief

  • The final score doesn’t matter

    The definition of ”winning” includes a subjective element – when what we actually achieve surpasses the expectations others think we could achieve. The innovator believes something can be done when others think it can’t. The entrepreneur believes a solution exists for a problem others think unsolvable (if they even recognize the problem in the first…

  • Don’t protect your property

    Kodak made the biggest mistake possible. Instead of building a business around why people use film, they set out to protect the film itself. Kodak forgot that the goal in business is not to find customers for your products, it’s to make products for your customers.

  • Blinded by your own product

    Starbucks increased focus on product tactics and strategy – its inability to see beyond the product – has caused the results to falter. And as the results falter, the focus on the product becomes more intense. So the vicious cycle begins. Today, Starbucks is obsessed with coffee and has brushed aside why they were selling…