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Micco Grönholm om varumärken & marknadsföring

Etikett: case

  • The idiot’s guide to marketing, chapter 10

    The curious fool. Little by little, people of the twenty-first century have started to see that the world is balanced over a steep ravine between two idea cultures. We are on the way out of one of them, the one that belongs to Mr. Spock and his hardboiled cronies. The other one is marching forward.…

  • The idiot’s guide to marketing, chapter 8

    Hate me, but don’t ignore me. Buying decisions are made up of four different categories (addressing different emotions): Risk, Routine, Spice and Hope. To become a success, it is crucial to know whether your customer loves, hates or is bored by the presence of your product and/or brand. Ask yourself what it is that characterises…

  • The idiot’s guide to marketing, chapter 6

    I’m Dirty Harry. Who are you? A brand must be built on a living soul and a genuine dramaturgy. To be cultural and social, it must be based on a narrative, a tale that can be retold. And like all good stories, it should contain some form of heroism, a drama that your target group…