Micco Grönholm om varumärken & marknadsföring

Etikett: samarbetsform

  • Öppet brev till alla som köper eller säljer reklam

    ”It benefits neither the client nor the agency to have a short-term transactional view on the relationship. And the notion that one can validate a “long-term marriage with a one-night stand” is absurd. 

The main reason, both for the client and the agency, to aim for long-term relationships is the classic experience curve. The longer…