Micco Grönholm om varumärken & marknadsföring

Etikett: tactics

  • Blinded by your own product

    Starbucks increased focus on product tactics and strategy – its inability to see beyond the product – has caused the results to falter. And as the results falter, the focus on the product becomes more intense. So the vicious cycle begins. Today, Starbucks is obsessed with coffee and has brushed aside why they were selling…