Hem

Micco Grönholm om varumärken & marknadsföring

Etikett: why

  • The final score doesn’t matter

    The definition of ”winning” includes a subjective element – when what we actually achieve surpasses the expectations others think we could achieve. The innovator believes something can be done when others think it can’t. The entrepreneur believes a solution exists for a problem others think unsolvable (if they even recognize the problem in the first…

  • Don’t protect your property

    Kodak made the biggest mistake possible. Instead of building a business around why people use film, they set out to protect the film itself. Kodak forgot that the goal in business is not to find customers for your products, it’s to make products for your customers.

  • The visionary’s dilemma

    Visionaries can see a world that doesn’t exist. This is the reason we call them visionary – because they can see into the future. And I’m sure they could change the world or take down the largest of corporations. If anyone could understand a thing they were saying. This is the visionary’s dilemma. | Gästinlägg…