Twingly är ett svenskt företag som erbjuder underbart enkla och smarta webbtjänster för att koppla samman dina affärer med sociala medier. Förra året rankades Twingly som en av de snabbast växande teknologiföretagen, av revisions- och konsultföretaget Deloitte.
På Twinglys blogg kan du framöver läsa intervjuer med personer som, enligt Twingly, är »the opinion leaders, influencers and well-connected bloggers from our home country«. Först ut var »The Brand-Man« (vilket känns overkligt och mycket hedrande). Näst på tur står Joakim Jardenberg.
I intervjun med mig får du bl.a. reda på vad jag tycker om mitt alias, alltså »The Brand-Man«, hur jag använt och använder mitt bloggande och de sociala medierna i mitt yrke samt vad jag tycker att du skall tänka på om du vill använda sociala medier för att bygga ditt personliga varumärke.
Här nedan kan du läsa delar av intervjun. Vill du läsa hela finns den på Twingly Blog.
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You are a well-known blogger in the Swedish blogosphere. Do you find clients through your blog?
Many of the companies I work with aren’t based in Sweden, but most of them have some kind of connection to Sweden. Naturally, my blog has created visibility for my professional competence, as well as increased my reach. It has probably generated new clients, but I usually don’t ask.
Did you have goals you wanted to achieve with the blog?
I have always seen my blog as a compilation of my knowledge. Especially in the beginning, I blogged for myself. But already in my first post about the meaning of the word “marketing” in Swedish the CEO of the Swedish Marketing Association [Jan Fager] wrote a comment. I couldn’t believe it since I had never been in contact with him before. Then I thought “Wow this is powerful” and it motivated me a lot.
Slowly I realized that the blog was a powerful personal brand booster as well. Back then I was fairly unknown in Sweden for what I did, also since most of my clients weren’t from Sweden. To validate my “authority” in branding I got the idea to let other, more well-known experts in the field of brand development and marketing write guest posts on my site. I asked them, and since most of them knew me they agreed. Until now there have been more than 30 guest writers on micco.se. This also helped to gain readers and followers, both on the blog but also on other social media channels such as Facebook and Twitter. Now people in the industry know in broader terms who I am.
On your blog, you are calling yourself “The Brand-Man”. What’s the story behind that?
It was a colleague who gave me that name. During that time I liked it, it served a purpose. Now I’m actually thinking about abandoning it. It has created a persona that I’m not comfortable with. I don’t want to be seen as a guru, but that’s what the name implies.
What’s your recommendation to people who want to use a blog for personal brand creation?
First of all, having that as the main goal decreases the chances of success. Instead, I seriously recommend that you think about the purpose behind blogging and then find a niche that isn’t already taken. You need to be really good at something and really passionate about it.
And your personal secret for increasing reach and visibility in the social media sphere?
Identify the opinion leaders and multiplicators out there and engage with them, comment on their content, share it, and link to them. By offering value you increase chances to get favours back. I have followed this path quite consistently and I hope that all the people I have “used” feel that they got something back as well. I’m thankful for everyone who has shared my articles and spread the word about me. Apart from making use of your or other people’s network, being genuinely nice and helpful without expecting something back might be a piece of good advice as well.
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Hela intervjun finns att läsa på Twingly Blog.
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