Etikett: start with why
Someone asked me a question recently that really made me think: “How will you know when you’re successful?”. There’s a difference between being successful and feeling successful. By most standard measurements, I am enjoying more success now than at any other time in my life, but if you ask me if I feel successful, the…
If you’re a leader of some sort and you don’t know what you believe, then how do you know who to hire? How do you know what message to put out to employees to inspire loyalty? What message to tell your customers to inspire them to buy from you? How do you know when you’re…
Kodak made the biggest mistake possible. Instead of building a business around why people use film, they set out to protect the film itself. Kodak forgot that the goal in business is not to find customers for your products, it’s to make products for your customers.