Etikett: belief

  • Use sociology to boost your brand

    If your brand has a philosophical vision beyond the product, if it strives to claim a place in the culture instead of only on the shelves, then people who like it are going to like it even more and in a much deeper sense than if your brand is the average “trying-to-be-liked-by-everyone brand”. People will talk about your brand, they will participate in it. And instead of the conventional thinking of product and categories your brand will become an active part of the contemporary culture. After all, that is the best statement of relevant differentiation your brand can ever get. | Gästinlägg av Richard Seger Johansson

  • How to find your Why

    If you’re a leader of some sort and you don’t know what you believe, then how do you know who to hire? How do you know what message to put out to employees to inspire loyalty? What message to tell your customers to inspire them to buy from you? How do you know when you’re being authentic or not? | Gästinlägg av Simon Sinek

  • It takes two

    No matter how clear the vision, no matter how high the risk tolerance, a leader is nothing without the first person to stand up and join. For a movement to grow, for an idea to spread and for a company to become something special – it takes two. | Gästinlägg av Simon Sinek

  • The final score doesn’t matter

    The definition of ”winning” includes a subjective element – when what we actually achieve surpasses the expectations others think we could achieve. The innovator believes something can be done when others think it can’t. The entrepreneur believes a solution exists for a problem others think unsolvable (if they even recognize the problem in the first place). And this is why optimists are the most important people of all. They believe every one of us can achieve more than we think we can. They push us and they inspire us. They are able to convert our rational assessment of our abilities (thinking) into drive and passion (belief). And when people believe in you, they will rally for you, support you, send resources your way, introduce you to people and help pave the way for you to succeed. | Gästinlägg av Simon Sinek

  • Don’t protect your property

    Kodak made the biggest mistake possible. Instead of building a business around why people use film, they set out to protect the film itself. Kodak forgot that the goal in business is not to find customers for your products, it’s to make products for your customers. | Gästinlägg av Simon Sinek

  • Blinded by your own product

    Starbucks increased focus on product tactics and strategy – its inability to see beyond the product – has caused the results to falter. And as the results falter, the focus on the product becomes more intense. So the vicious cycle begins.

    Today, Starbucks is obsessed with coffee and has brushed aside why they were selling coffee in the first place. At the end of the day, coffee isn’t worth $4 – but an experience and a comfortable environment is. | Gästinlägg av Simon Sinek