Now that the book is in the printing press, I can point out that the story has marched on in the same erratic style that it had begun.

New problems have occurred.

New improvements have been made, and new members have joined the team.

There is a long way to go and new chapters will, surely, have to be written, but one thing is for certain. It is going steadily forward.

Maybe the crazy idea about the sparkling vodka, isn’t so crazy after all?

Interested in following their quest, go to the blog ”What’s sparkling?”.

Want to read the book? Order here.

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The lesson from Let’s get gorgeous:

• Chapter 1: The idiot’s guide to marketing (incl. introduction) | Mine Goes To Eleven
• Chapter 2: Not nice. Gorgeous. | The Brand-Man
• Chapter 3: The old, bearded Greek. | Mine Goes To Eleven
• Chapter 4: Spock vs. Gump. | The Brand-Man
• Chapter 5: Fuck the USP. Think ASP. | Mine Goes To Eleven
• Chapter 6: I’m Dirty Harry. Who are you? | The Brand-Man
• Chapter 7: When branding doesn’t work. | Mine Goes To Eleven
• Chapter 8: Hate me, but don’t ignore me. | The Brand-Man
• Chapter 9: Kill the adjectives. | Mine Goes To Eleven
• Chapter 10: The curious fool. | The Brand-Man
• Chapter 11: Crashing the party. | Mine Goes To Eleven
• Chapter 12: The Camitz Manifesto. | The Brand-Man
• Chapter 13: Epilogue. | Mine Goes To Eleven
  

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