The Brand-Man
Micco Grönholm om marknadsföring och branding
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The idiot’s guide to marketing, chapter 13
Epilogue. New problems have occurred. New improvements have been made, and new members have joined the team. There is a long way to go and new chapters will, surely, have to be written, but one thing is for certain. It is going steadily forward. Maybe the crazy idea about the sparkling vodka, isn’t so crazy…
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The idiot’s guide to marketing, chapter 12
The Camitz Manifesto. Nine humble pieces of advice if you want to build a brand that people actually care about.