Etikett: belief
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Use sociology to boost your brand
If your brand has a philosophical vision beyond the product, if it strives to claim a place in the culture instead of only on the shelves, then people who like it are going to like it even more and in a much deeper sense than if your brand is the average “trying-to-be-liked-by-everyone brand”. People will…
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How to find your Why
If you’re a leader of some sort and you don’t know what you believe, then how do you know who to hire? How do you know what message to put out to employees to inspire loyalty? What message to tell your customers to inspire them to buy from you? How do you know when you’re…
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It takes two
No matter how clear the vision, no matter how high the risk tolerance, a leader is nothing without the first person to stand up and join. For a movement to grow, for an idea to spread and for a company to become something special – it takes two. | Gästinlägg av Simon Sinek